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Ahead of the Curve in the News

Updated: Apr 21, 2021

AOTC was interviewed and Featured on

Source: Hudson Lindenberger

Food & Drink

Industry Experts Offer Advice For Craft Brewers Looking To Succeed In A Crowded Marketplace

Even though there are over 8,000 breweries' in the United States, the market space is dominated by a few large brewing conglomerates. According to the Brewers Association, in 2019, craft beer only accounted for 13.6% of the U.S. beer market by volume. To get the scoop on what small and medium-sized breweries can do to expand their sales and presence in the market we reached out to the founders of Ahead of the Curve Strategy. Launched this year by two long-time industry insiders, it aims to bring new insights to the craft space.

Ethan Stienstra was the Brand Manager of Innovation for Craft Brands and Imports at Molson Coors and New Belgium’s Director of Innovation and Specialty Brands. Dan Kiefer is an alcohol beverage marketing expert who has worked on several national campaigns for large breweries. Rom Van Der Zee is their E-commerce strategist.

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